About Me

As one of the first employees of the Word of Mouth Marketing Association (WOMMA) and the Social Media Business Council, I've helped Fortune 500 brands navigate the emerging field of social media. With 10+ years experience in marketing and PR, I've partnered with the world’s leading marketers and industry experts to develop social media and word of mouth into fully-realized, mainstream marketing disciplines. I also write a column for MarketingProfs and help edit Social Study, the social media blog produced by Empower MediaMarketing. I've also lectured on social media at Leadership Northern Kentucky and the University of Cincinnati. I am on Twitter as @merubin. In July 2009, I moved to Cincinnati and reside in Okaley with my wife Pam. I have been a die-hard Chicago Cubs fan since I was five years old, and still proudly eat hot dogs with ketchup.